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A SLOW START: The fall TV season which we havent quite escaped; do I need to point that out? - is unofficially in its second week, and the numbers arent looking good. According to a Variety story this week, ratings have seen a 4.3 per cent decline from last year, with NBC getting the worst battering, losing a whopping 16.3 per cent of its viewership, followed by CBS, with an overall ratings decline of 9.6 per cent.
Only Fox and the CW are showing modest gains, though a Fox executive told Variety that he basically blamed viewers. I just don’t think the general audience was ready or prepared or aware that broadcast TV was back with new season premieres,” said Peter Liguori, chairman of entertainment for Fox. I know what he means even I cant help but feel nostalgic for a time when we spent half the summer getting ready for the new TV season.
As a kid, we used to scan the production notes in Variety eager for news from the sets of Happy Days and All In The Family, and would linger for hours under shady trees to escape the midday heat and imagine just what we thought was going to happen in the upcoming seasons of Rhoda and The Rockford Files. Wed even turn our backyards into the junkyard set from Sanford & Son, and fight to see who got to play Meathead or J.J. from Good Times. Kids these days they have no respect for tradition.
Fox, true to form, has been the quickest to react, rewarding Fringe with a second season despite its disappointing performance so far, and getting ready to cancel the Sarah Connor Chronicles for dragging down the ratings for Prison Break, its lead-out show on Tuesday nights. Most returning shows are trying to regain audiences lost to the short season caused by the Hollywood writers strike, but many of them have been off the air for 10 months. Its at times like this that a download marketplace instead of a seasonal broadcast schedule should start looking even more attractive to executives; its already inevitable, but even at times like this, its unwise to underestimate the entropy that rules decision-making in the TV industry.
IN THE WOODS: Food programming is probably the most constricted on the air in terms of style, but the Food Network might have broken the mold with The Wild Chef, a homegrown production debuting tonight. Hosted by Martin Picard, the bear-like chef/owner of Montreals Au Pied de Cochon, and his amiable sous chef Hugue Dufour, its a woolly, ambling travelogue through the backwoods of Quebec, as Picard searches for something hes never eaten before, like the muskrat he barbeques in the pilot.
A highlight is Picard and Dufour standing in a blizzard, blithely telling the audience that the first ingredient they need for a recipe is a snowstorm. The show is so utterly Canadian, right to the marrow of its essence, that it practically makes up the full requirements of Cancon, and should free Food up to turn over the balance of its week to Jamie Oliver and Rachel Ray.
Rick McGinnis writes about music, movies, books and television, but not opera.
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